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Leading in Uncertain Times: Lessons from CMOs Prepared for the Future
The role of the Chief Marketing Officer is more difficult than ever: ‘business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than others.

Dentsu Americas’ Chief Strategy Officer Dirk Herbert will provide a bespoke collection of insights on the U.S. market based on dentsu’s proprietary 2020 global CMO survey. This exclusive session will:

-Observe how U.S. CMOs’ responses stack up in comparison to their global counterparts
-Analyze the survey’s insights through the lens of ‘preparedness’
-Seek to understand which marketers feel better set up to navigate the crucial months ahead and, importantly, uncovering why they feel that way

Oct 22, 2020 01:00 PM in Eastern Time (US and Canada)

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