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CPG in the Direct to Consumer Age
Consumer Product Goods (CPG) are in a fight for their very existence. Thanks to increasing pressure from marketplaces, new competition from traditional retail partners who are now creating white labels, manufactures seeking to bypass channels going direct to customers, and start-ups lurking around every corner, CPGs are being pressed from all sides. For decades they’ve been in every home, but they have not really known who their customers are. Now they need to have a 1 on 1 relationship with customers who don’t really want that. How can CPGs rise to the challenge to create programs and opportunities to reach customers where they are and step above the noise, while keeping their many competitors at bay?

Our speaker will address:

-How CPGs can create Direct to Consumer programs to attract customers
-How they can grow their existing customers
-How they can ensure they are not cannibalizing their existing sales channels

Sep 17, 2020 01:00 PM in Eastern Time (US and Canada)

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