On three consecutive Thursdays starting June 18th at 1PM ET, Dentsu’s media experts will dive deep into the implications of the Streaming Wars, and offer insights to help marketing leaders navigate the streaming landscape, manage reach and frequency, and create deeper connections with consumers.
June 18: Heated New Entries in Premium AVOD/SVOD
Consumers are craving new and more content, not just during primetime, as we move to an OnDemand World. We will highlight 4 new premium AVOD/SVOD services, Quibi, Disney+, Peacock, HBO Max, that are changing how consumers are going to be accessing premium shows and movies.
Cara Lewis, EVP, Video Investment
Kevin Weigand, Supervisor, Advanced TV
June 25: Traditional Media Making Big Bets with OTT Acquisitions
Our experts will discuss how the traditional media powerhouses such as ViacomCBS, NBCU and FOX have made some big bets on the future of their business through acquisitions of PlutoTV, Xumo, and TubiTV, as they continue to find ways to extend their reach and grow their premium content offering for advertisers.
Connor Hale, AMD, Video Investment, P&G
Sara Johnson, VP, Video Investment, General Motors
July 2: Legacy and Innovation Drive Growth at Netflix
As one of the longest tenured publishers in the OTT/CTV space, Netflix continues to dominate the share of SVOD subscribers in the US and across the globe. We will analyze how, despite the changes in rights deals on the platform (the loss of the #1 streamed show), Netflix does not slow down its growth through innovation.
Missy Galli, AMD, Video Investment, General Motors
Brad Stockton, VP, Advanced TV