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Speak to Me Like You Know Me: Creating Identity-based Customer Experiences
Identifying the customers that interact with your brand across channels is paramount, but how can you make sure that those insights are creating value for your brand? Join experts from Merkle as they discuss what it takes to understand who your customers are as the consumer data space keeps evolving and how to turn that knowledge into informed, relevant and personalized experiences.

We will address:
-How identity informs the maturity of the experience you can deliver to your customers
-What it takes to orchestrate an identity-based experience
-How to take full advantage of customer insights to meet your audiences’ expectations
-How Merkury and the Adobe Experience Platform come together to power the ‘total customer experience’

Brian Pong, Principal Product Manager, Adobe
Sunil Rao, VP, Analytics, Merkle
Anne Dalton, Director, Audience-Platform, Merkle

Nov 12, 2020 01:00 PM in Eastern Time (US and Canada)

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