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Taking Ownership of Customer Identity
Third-party cookies are depreciating. And to prepare for a world without cookies, *49% of marketers have spent more than 20% of their Q1 marketing technology budget on identity solutions. Marketers want to use identity as a key business advantage; however conquering first-party identity will not be easy. When done right, identity will drive efficiencies and effectiveness across your entire organization. Identity will help you better understand your customers and deliver value to them as they engage with your brand. 

Join Gerry Bavaro and Kelly Leger as they share how brands will need to approach identity to deliver on the total customer experience. You’ll find out about: 
-The role identity plays in business transformation
-How to prepare for the cookie-less world by activating customers and building a private ID graph

Aug 13, 2020 01:00 PM in Eastern Time (US and Canada)

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