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The Year Ahead: Lessons and Playbooks in Five Vertical Markets
2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time. As we reflect on this past year and look to recover and rebuild, we bring together industry experts from five key vertical markets - Retail & CPG, Telecom, Travel & Hospitality, Healthcare and Financial Services - to share insights on the different challenges experienced in different sectors in the last year. Don’t miss the lessons learned from the Frontier Marketers who embraced disruption and prepared their brands for transformation in 2021 and beyond.

In this session, you will hear:
- Examples of how frontier marketers among our clients and partners quickly adapted their plans to face a new normal
- Insights on further transformation required in each vertical by the lasting effects of the crisis
- Marketing playbooks for recovery and growth in each industry vertical

-Moderator: Adam Lavelle, Chief Solutions Officer, Global Alliances
-Travel & Hospitality: Coleen Kuehn, GM, Travel, Media and Entertainment EVP, Merkle
-Telco: Philip Gaughran, Global Co-Chief Integration Officer, dentsumcgarrybowen
-Financial Services: Matt Grzyb, SVP, Group Account Director, iProspect
-Healthcare: Jane Portman, SVP, General Manager, Merkle Health
-Retail & CPG: Anne-Marie Schaffer, EVP, Growth Officer, Strategic Accounts, Merkle

Dec 10, 2020 01:00 PM in Eastern Time (US and Canada)

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